Ashley Fritsche founded Petal & Bloom, a woman-owned firm specializing in website development for women entrepreneurs, motivated by her own challenges balancing corporate work and motherhood. The company provides comprehensive services including branding, marketing, and technical setup, tailored to enable other mothers to work remotely and manage family life. Ashley transitioned this from a side hustle into a full business through strategic planning and now successfully acquires new clients primarily through Instagram, emphasizing the importance of testing marketing strategies and optimizing conversions.