As an eCommerce platform, Shopify has many features that allow store owners to customize their online store and optimize their products for customer search. One such feature is tags, which are used to create collections. In this blog post, we’ll explore how you can use tags to create collections in Shopify and boost your store’s visibility.

What are tags in Shopify?

Tags in Shopify are labels that can be assigned to products or collections. They’re used to categorize and organize products, and they can also be used to create collections. Tags can be added to products manually or automatically via a bulk action.

How to use tags to create collections in Shopify

Creating collections with tags is a simple process.

Here’s how you can do it:

1. Start by selecting the products you want to include in your collection. You can do this by filtering your products by tag or by manually selecting the products.
   
2. Once you’ve selected the products, click “Actions” and select “Add Tags.” You can add an existing tag or create a new one.
   
3. After you’ve added the tags to the products, navigate to the “Collections” section in your Shopify admin.
   
4. Click on “Create collection” and select the “Automated” option.
   
5. From there, you can set the conditions for your collection. In this case, you’ll want to select “Product tag” and then choose the tag(s) you assigned to the products in Step 2.
   
6. Finally, give your collection a name and description, and click “Save.”
   

Benefits of using tags to create collections

Using tags to create collections can have numerous benefits for your Shopify store, including:

1. Improved search visibility: Creating collections with tags makes it easier for customers to find what they want in your store. This can lead to increased sales and customer satisfaction.
   
2. Customization: Collections can be tailored to specific customer needs or interests. Using tags, you can create collections catering to a particular theme, style, or product attribute.
   
3. Time-saving: Creating collections with tags is much faster than manually selecting each product you want to include in the collection. *Learn how to filter in the Bulk Product Editor based on tags!
   
4. Flexibility: Tags can be added or removed from products at any time, making it easy to adjust your collections to reflect changes in your inventory or customer needs.
   

In conclusion, utilizing tags to create collections in Shopify is a simple and effective way to optimize your store’s search visibility and improve the customer experience. By following the steps outlined in this blog post, you can start creating collections that meet your customers’ unique needs and interests.