How to Show Up on ChatGPT as an Interior Designer

“Recommend an interior designer in Boise who does warm, modern farmhouse.”
“Who’s a good designer for a kitchen remodel near me?”

Homeowners are asking ChatGPT questions like these. It answers with a few names.

Here’s how to show up on ChatGPT as an interior designer, so those homeowners call you.

Can you pay ChatGPT to recommend your design business?

No. ChatGPT now shows some ads, but they’re marked “Sponsored” and kept apart from the answer. OpenAI says ads don’t change what ChatGPT recommends.

So you earn your place. The good news? You already have beautiful work to show. AI just needs words to go with it.

The big problem: AI can’t “see” your portfolio the way people do

Your portfolio is gorgeous. But a page full of photos with no words gives AI almost nothing to read.

AI needs words to understand what you do. So the fix is simple: add words to your work.

Step 1: Describe every project

For each portfolio project, add a short write-up:

• The room or home (kitchen remodel, full home, primary suite)
• The style (warm modern, coastal, traditional, Japandi)
• The location (city or neighborhood)
• The problem you solved (“a small, dark kitchen opened up for a family of five”)

Give your photos descriptive alt text too, like “Warm modern kitchen remodel in Eagle, Idaho with white oak cabinets.”

Step 2: Make your website say what you do

Your interior designer website should say, in plain words:

• What you do (full-service design, e-design, remodels, new builds, staging)
• Your signature style
• Where you work
• Who you work best with (busy families, luxury new builds, vacation homes)
• How you charge (flat fee, hourly, or a typical project range)

“Creating beautiful spaces” is lovely, but it doesn’t tell AI anything. Be specific.

Step 3: Complete your Houzz profile

Houzz is one of the places people go to find designers, and it’s full of the kind of detail AI can read. Fill in your profile with project descriptions, your location, and reviews.

Step 4: Get reviews that tell the story

Ask clients to mention the project and what changed: “She redesigned our whole main floor and it finally feels like us.”

Ask for reviews on Google and Houzz. Detailed reviews help AI connect you to the work you do.

Step 5: Get mentioned by partners and press

Designers work with builders, architects, and showrooms. Ask them to credit and link to you on their project pages. Interior design marketing ideas that also help with AI:

• Local home magazines and Parade of Homes features
• “Best interior designers in [city]” lists
• Podcast or blog interviews about design
• Before-and-after features from your builder partners

Each mention is like someone vouching for you.

Step 6: Claim Bing Places

ChatGPT uses Bing when it searches. Claim your business on Bing Places for Business, and match it exactly to your Google listing.

Step 7: Answer homeowners’ questions

“How much does an interior designer cost?” “What’s the difference between an interior designer and a decorator?” “How long does a kitchen remodel take?”

Answer these on your website in short, simple posts. Put the answer first. These are the questions people ask ChatGPT before they hire, and answering them is one of the best ways to get interior design clients.

How to check

Ask ChatGPT once a month:

• “Best interior designer for [style] in [your area]?”
• “What do you know about [your firm name]?”

Fix anything it gets wrong at the source.

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